care.org

I worked on the CARE.org website in 2006-2007.



I was the Web Editor for CARE.org, the main public face of the international poverty-fighting organization CARE USA, from 2006-2007. I was in charge of writing, editing, and maintaining all content for the organization's website, including feature stories, press releases, multimedia content, and a variety of marketing initiatives, including the launch of CARE's highly successful "I am powerful" campaign.

I was also responsible for CARE's 135,000-member email list, working with consulting firm DonorDigital to develop monthly newsletters and a range of advocacy and fund-raising campaigns using the GetActive (now Convio) platform.

Some highlights:

• Keeping Mothers Healthy in Irukpal
  
• "I am powerful" flash introduction